Gregg Shaffer

Gregg has 24 years of experience as a Financial Advisor. He has received degrees from Drake University and the Kellogg Graduate School of Management at Northwestern University where he studied finance and marketing.

Gregg works with individuals and multi-generational families developing financial plans and investment strategies to work toward both their current needs and to provide a legacy to their families or cherished causes. He also includes insurance strategies in his plans for income, as well as life and long-term care insurance.

This is the 13^th consecutive year that Gregg has been honored as a 5 Star Wealth Manager by Milwaukee Magazine.*

Residing in Shorewood with his wife Gina and their children Nick and Mariana, Gregg enjoys spending time traveling and skiing with his family.

Gregg was Assistant Scoutmaster for Shorewood Boy Scout Troop 6 for many years while Nick was a Scout, and currently serves as a volunteer Merit Badge Counselor for the Boy Scouts of America. Gregg also serves on the Board that owns and operates the Theta Chi Fraternity house at Drake University where he and Nick are members.

Gregg holds the Series 7 registration through LPL Financial and the Series 66 registration through LPL Financial and Richmond Investment Services, LLC. 

The LPL Financial registered representative(s) associated with this website may discuss and/or transact business only with residents of the states in which they are properly registered or licensed. No offers may be made or accepted from any resident of any other state.

Securities offered through LPL Financial, member FINRA/SIPC. Investment advice offered through Richmond Investment Services, LLC, a registered investment advisor and separate entity from LPL Financial. Member FINRA/SIPC.

*This award was issued on 6/1/24 by Five Star Professional (FSP) for the time period 9/12/23 through 3/29/24. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 1647 Milwaukee-area wealth managers were considered for the award; 178 (11% of candidates) were named 2024 Five Star Wealth Managers.Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria - required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria - considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager's future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients' assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future. Visit www.fivestarprofessional.com.

This material contains only general descriptions and is not a solicitation to sell any insurance product or security, nor is it intended as any financial or tax advice. This video is intended to assist in educating you about insurance generally and not to provide personal service. They may not take into account your personal characteristics such as budget, assets, risk tolerance, family situation or activities which may affect the type of insurance that would be right for you. In addition, state insurance laws and insurance underwriting rules may affect available coverage and its costs. Guarantees are based on the claims paying ability of the issuing company.